A brand is what people perceive your business is. Branding is shaping the perceptions that people have about your business.
Your branding efforts may not always fully translate into what your customers think, although, the more deliberate and cohesive your business is, the more success you will see. Your logo is a visual identity of your business. You want your logo to spark the feeling that customers have for your business. delMar New Media staff is invested in connecting the links needed to elevate your branding needs.